We help leadership teams turn a strategy into what people actually do on Monday. A small bench of strategists, facilitators and makers, working side by side with AI agents.
AI makes the plan cheap. Making it land is the hard part.
One story or one session? That runs through Polle directly. polledemaagt.com (external site)
The story, the plan on one page, the working sessions, and the follow-up until it holds. Strategy and people development, side by side.
For moments like a new CEO's first 100 days, a merger that has to become one company, or a strategy that never left the boardroom.
Discuss a trajectory →Briefs on where companies move next, for the people who have to decide what theirs does.
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No client names, no details that aren't ours to share. Their work, our part in it, and what happened next.
How does a classic flag carrier become a brand people want to follow, talk to and share, not just book?
Helped shape the digital strategy, co-created campaigns that won dozens of awards (among them Webbys, Effies and Cannes Lions) and, above all, helped build the largest social media team in the world.
A reputation as one of the leading digital and innovation companies in the world.
Trains running at less than a tenth of normal. How do you keep the country moving safely now, and bring travellers back later?
Helped leadership tell one story through the crisis, and built the case for a pilot with pre-registered trips and a long-term plan to spread travellers over the day and the week.
Spreading travel became a lasting board theme, with regional agreements between schools, employers and the railway.
One of the biggest racing teams in the world works with more than a hundred partners. How do you get more and better communication, content and activations out of all of them, together?
Facilitated the discussion with the team and co-wrote the partnership strategy and the new way of working with partners.
Measurably more efficient: more done with a smaller team, with less stress and more predictability.
We sharpen the question together, before anything gets made.
Scan hundreds of sources overnight, cluster what they find, flag what's new.
Pick the three signals that matter for this company, and say why. The sharpest end up in Movements (external site).
A first storyline, a rough page or a prototype within days. Speed beats polish in round one.
Draft ten versions of the page, build a prototype you can click or try.
Choose one, defend it, and put it in front of real people.
Working sessions around the table. The team builds it, we keep it sharp.
Prepare materials, transcribe the room, sort every sticky note by theme.
Run the room. Read the silences. Ask the question nobody wants asked.
Until the people it touches can explain it themselves.
Draft the story per audience, track the key results, spot what's slipping.
Talk to every team it touches. Have the hard conversation when something slips.
Polle de Maagt (external site) leads every file, from the first question to the last session. Facilitators, designers and researchers join when the question needs them. Their names stay off this page. You meet them before anything starts.
Most work starts with Polle and a question that needs sharpening. The bench joins when the question gets bigger.
A first call of 30 minutes. A one-page proposal within a week.
