We are the Ministry of World Domination.

We change companies to be less about ads and more about acts.

The way companies treat people is just wrong. Both customers and colleagues ... euh ... deserve better. Fewer ads, more acts.

We change this.

Soccer strategy
Bomb
Treasure map
Tools
Letter

We help to
inspire change.

Over the years, we have trained and inspired over 35.000 people in more than 50 countries with an average rating of 92%.

We help to
plan and strategize change.

Many companies want to be a better company for their customers. Not all of them succeed. We help you build plans and strategies for change.

We help to
design change.

Change is built together. We help you craft the workshops, meetings, structures and processes that help be a better company.

We help to
communicate change.

Change does not happen overnight. We help you craft the stories and presentations to communicate the change your customers deserve.

  • Presentations
  • Workshops
  • Brainstorms
  • Strategies
  • Plans
  • Vision/ambition
  • Workshops
  • Liberating structures
  • Proces optimization
  • Storytelling
  • Communication strategy
  • Content strategy

Some of the amazing companies that were brave enough to embrace change with the Ministry of World Domination.

Box of love

The change we made.

Over the past decade-and-a-half the strategies and plans we helped implement for companies like Nike, KLM Royal Dutch Airlines, Starbucks, IKEA, LEGO and Heineken have won numerous national and international awards. But above all, they helped -if even a tiny bit- to change these companies to be less about ads and more about acts.

Acts, not ads.

Companies are defined by what they do, not by what they say.

Convincing customers to buy products has become a war of who yells more and louder rather than who listens better. If you really listen to people, watch and analyze their behavior, you’ll see that your product is often chosen for lack of better and that most often the choice is influenced by past experience and by word of mouth way more than it is by advertising. Product fit, past experience and word of mouth are driven by what you do, your acts, so that is where you make the difference.

The greatest minds of our generation are figuring out ways to have people click more on ads.

Jeff Hammerbacher

This, while many of the greatest minds of our generation are figuring out ways to have people click more on ads, rather than solving true customer irritations. Many CEOs are never in contact with their customers. Most marketing spend is to acquire new customers, while existing customers do not feel recognized. Companies do campaign after campaign while new product or service development takes years. Companies ship things they did not test with customers and then need marketing to bridge the gap between what they offer and what customers want.

We do not see how this is a sustainable way forward.
So our plea is to advertise less and do more. Less marketing, more make-a-thing. Less yelling, more listening.

That is why we help companies to be less about ads and more about acts.

Each day, we’re focused on changing companies to be less about ads and more about acts.

Let us help you do the same.

Get in touch.

Not convinced? Invite us over for coffee. Convinced? Invite us over to talk business and change.

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Ministry of World Domination

The Ministry of World Domination changes companies to be less about ads and more about acts.

Belgium
Embassy

Hof ter Eeken 16
9090 Melle
Belgium

Netherlands
Embassy

Burg. Suijsstraat 61
5037 MC Tilburg
The Netherlands
0031615436437